Firms can’t account for N13.4bn advertising expenditure – Report

’Femi Asu More than 40 per cent of media advertising expenditure by companies in the country last year were unaccounted for, according to a report by a marketing and advertising publication. An estimated N13.4bn of media advertising that would have been paid for, according to Marketing Edge, was either misplaced (i.e. advert not carried as […]
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Added May 30, 2017
from The Punch News