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Rejoice Abutsa: The Film Business in Nigeria – Lessons from The Bling Lagosians

While people in Anambra or Kwara will be unable to see The Bling Lagosians because cinemas are not available in these states, they will be able to find the latest Asaba release around them, because the marketers have retained the old model of distribution to ensure their films go where they will be bought. Even in Lagos where there are more cinemas than any state in Nigeria, the Asaba marketers have created a movement, building a community and ensuring that the fans catch up on the latest releases ...
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Added July 11, 2019
from Bella Naija