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Yahoo buys app analytics firm Flurry

Yahoo has acquired an app analytics firm, Flurry, to help boost its advertising revenue from smartphones. Flurry helps app developers analyse data about their users and deliver more personalised ads to them. Some of Yahoo’s rivals have also bought mobile advertising technology firms in an attempt to lure marketers to their apps, as well as... 
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Added July 22, 2014
from The Punch News